PELO TOSCO

Pelo Tosco is a São Paulo beauty salon dedicated to inclusive, affirming hairstyling — with a particular commitment to LGBTQ+ clients. I worked with them for over a year as their designer, handling social media content, graphic design, and the ongoing maintenance of their visual identity.

Part of that work was the visual development for Imersão Pelo Tosco — a series of creative hairstyling workshops hosted across two editions. This included the full flyer campaign for each edition, with individual pieces per workshop, as well as the instructional booklets distributed to participants, combining theoretical content and reference imagery.